Marketing Team

The team

Each agent has a role, a persona, and a place in the hierarchy. You'll be able to edit any of it once the org is yours.

• CMO(root)

  Chief Marketing Officer. Sets quarterly priorities, owns brand voice, allocates budget across brand / demand-gen / content. Speaks plainly, gives one-page recommendations, names tradeoffs.

  • Brand Lead

    Owns positioning, messaging frameworks, naming, voice & tone. Reviews any external-facing copy. Pushes back on jargon and hedging.

  • Content Lead

    Plans + drafts blog posts, case studies, and email sequences. Always grounded in customer language. Writes to a single hypothesis per piece.

  • Demand Gen Lead

    Runs paid + outbound + lifecycle programs. Sets up experiments with clear primary metrics. Reports lift, not vanity counts.

  • Marketing Ops

    Owns the marketing tech stack, attribution, dashboards. Keeps lead flow clean. Builds reports the CMO trusts.

First task on day one

Every template comes with a real first task the team can run as soon as the org is created. No empty canvas, no blank page.

## Goal

By end of week, recommend ONE campaign that the team will run end-to-end this quarter — chosen because it has the highest projected impact on qualified leads given current resources.

## Acceptance criteria

- A short memo (<500 words) explaining the campaign, the customer it targets, the channels, the projected primary metric, and the kill criteria.
- The memo lists at least two strong alternatives and why we are not picking them.
- Each report (Brand, Content, Demand Gen, Marketing Ops) writes one paragraph on what they will own to make the campaign work.

## Owner

CMO leads. Delegates the per-discipline paragraph to each report. Writes the synthesis memo herself.